Are you taking advantage of social networks? We strongly urge you to consider joining the social networks that make sense for your business. Adding links to Facebook, Google My Business, Google Plus, Houzz, Instagram, LinkedIn, Trip Advisor, Twitter and YouTube will encourage people to view the content you have placed on your pages on those sites, and will help to improve the search engine ranking of your website.
You can quickly learn how to use the social networks that make sense for your business, by downloading any of our Social Network Guide Books. Just click to open, and then Export as PDF to your computer.
Facebook for Business
Facebook is one of the most popular social networking websites among small businesses. With Facebook for Business, you can post pictures, discuss your business interests, and invite your "fans" to attend special events. Facebook can significantly help you to promote your website and your business. Facebook marketing is currently one of the hottest trends among online entrepreneurs.
Many small business owners (nearly 100 million worldwide) have already joined Facebook, in order to find new markets for their products or services. Facebook Ads allow you (and other business owners) to formally advertise your products and services, and to target groups of users who have specific interests. With Facebook Ads, you'll be able to increase the advertising potential for your company, reach out to more people, and find niche markets for your products and services.
To learn more, visit Facebook for Business.
Google My Business
With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. Some of its tools and features come from existing services and platforms, and many are similar to other popular social networks and micro-blogging platforms.
Within a few weeks of opening, social network Google My Business had accumulated 10 million users. This number quickly doubled. While the number of people using Google My Business still lower than Facebook, registrations continue at an incredible rate.
To learn more, visit Google My Business.
Owned by Facebook, Instagram is a massive mobile social networking platform with hundreds of millions of active monthly users. Instagram is still rapidly growing, and is a hit with the millennial demographic, a difficult and attractive target group to reach. With the growth of mobile connectivity, and the cultural shift towards visual content, Instagram is the right solution at the right time.
Instagram is changing how companies and customers interact. Customers now expect businesses to communicate visually, posing new challenges for organizations to adopt new practices in marketing. Many businesses have blindly adopted Instagram as strategy to cover all their bases on popular social media, but have not made the effort to fully utilize the platform as a marketing channel. Millions of attentive eyes are on Instagram, but companies are delivering messages that are getting lost in the flurry of content. Businesses are finding it difficult to market through a visual medium, and to find cost-effective ways to produce great imagery.
To get started, visit Instagram.
LinkedIn allows registered users to maintain a res of contact information about themselves, and to interact with people with whom they have some level of relationship (called Connections). Using LinkedIn, users can easily post status updates, stay "top of mind" with followers, build up product/service recommendations, and promote career opportunities through LinkedIn Small Business. Status updates allow users to engage directly with existing customers and prospects. LinkedIn users can spread the word about company news or offers, start conversations around a hot topic in their industry, and share interesting articles or videos.
LinkedIn for Small Business connect your business with over 300 million LinkedIn professionals. It's the centralized location where LinkedIn members can stay in the loop regarding your company, its products and services, business opportunities, and job openings. Customer recommendations provide an authentic endorsement of your products and services, making it easy for prospective customers to feel confident about doing business with you. Career opportunities can be showcased, along with spotlighted employees, and a view into your company's culture.
To learn more, visit LinkedIn for Small Businesses.
Did you know you can grow your business with Twitter? Building your business on Twitter is simple with the right products and resources. Start with your objective and explore our curated content below to learn more.
Research shows that when someone follows you on Twitter, they not only see your Tweets, they also take actions that benefit your business. For example, followers share positive experiences about the businesses they follow with their others, and they are more likely to purchase from you in the future. To help increase followers and build an engaged, connected audience, Twitter has made it easy to create campaigns that accelerate your relevant follower growth. Once you've acquired these new followers, you can continue to engage with them over time.
To learn more, visit Twitter Business Solutions.
YouTube for Business
Owned by Google, YouTube for Business continues to grow. Is it time for you to establish a presence on the site? Let's face it, when it comes to explaining something, the way you naturally speak is almost always better than trying to write it out. One of the best things about YouTube is how easy it is, and how many different places you can place your videos. You can embed videos on your website, and in your other social media platforms.
Did you know that YouTube is the second largest search engine? Neither did I. Having videos on YouTube just makes sense. When it comes to boosting your search engine visibility, using Google-owned networks like Google My Business and YouTube will boost your authority in the eyes of Google, and you'll gain SEO juice from it.
To learn more, visit the YouTube Help Center.