Marketing

Email and Newsletters

Your prospects will find you fast, using our precision email marketing capabilities. We'll build an opt-in subscription form on your site, create an emarketing campaign, send a series of a professional-looking HTML emails or HTML newsletters to your subscribers, and help you identify hot prospects for your services.

Database Build

We'll keep your important contact details in one place, so we have quick access to the information you need, when we're ready to launch your campaign. Your database is fully integrated with opt-in, refer-a-friend, and unsubscribe capabilities, which greatly simplify our updating and maintenance repsonsibilities.

Email

No matter how large your email list is, we can assist you with smooth campaigns that are delivered on time, every time. Although we can certainly handle much larger campaigns, our expertise is delivering campaigns from approximately 500 to 5,000 recipients. These campaigns will be delivered within one hour — guaranteed!

Newsletters

We can create professional-looking newsletters for you — just sit back, and watch the results filter in as your campaign evolves. Increase your sales by allowing for impulse buys, by offering your customers the ability to purchase goods and services directly from your newsletter.

Reports

Our fully managed Marketing Campaigns provide you with a bundle of reports and services, to help manage your email and newsletter blasts:

• Opt-In Form
• Bounce List
• Hot Prospect List
• Tell-A-Friend Option
• Unsubscribe Option
• View As Web Page Option

Facebook for Business

One of the most popular social networking websites among small businesses is Facebook. With Facebook for Business, you can post pictures, discuss your business interests, invite your "fans" to attend special events. Facebook can significantly help you to promote your website and your business. Facebook marketing is currently one of the hottest trends among online entrepreneurs.

Many small business owners (almost two million, in fact) have already joined Facebook, in order to find new markets for their products or services. Facebook Ads allow you (and other business owners) to formally advertise your products and services, and to target groups of users who have specific intersests. With Facebook Ads, you'll be able to increase the advertising potential for your company, reach out to more people, and find niche markets for your products and services. Learn more.

Facebook Marketing

With Facebook for Business, visitors to your page can leave comments about your products or services. You can build your brand on Facebook, encourage people to visit, and invite others to do the same. Business owners can facilitate this interaction by posting photos and videos, and by participating in group discussions. They can even send updates to their fans about new products or services. Facebook encourages word of mouth advertising, and with Facebook, you can do it for free.

Tools

Facebook offers you tools that you can use to market your products or services more effectively than the available tools on other social networking websites. By adding applications on your Facebook page, such as games, groups, and quizzes, you'll attract people your Facebook page, which will help you market your products or services. When a fan loves your products, they will most likely tell their friends, and encourage them to purchase from you. You'll be surprised at how many people will become interested in what you have to offer, through Facebook.

Tips For Success

There is an endless variety of social networking websites available in the Internet. However, social networking isn't just what you can get from Facebook for Business. Here are some tips that can help you use Facebook to market your products and services for free.

• Create a Great Profile. With a great profile, you will be able to attract more people to view it. More viewers means that more people will learn about your products or service you are offering.
• Build Your Brand. Be sure to add plenty of photos, include your contact information, website address, work experience, personal interests, and your education. Always remember that a complete profile works best in Facebook.
• Add Fans. Facebook is a social networking website, where you will need to make fans, and build relationships with colleagues. The more relationships you build in Facebook, the more effective your marketing efforts will be. The great thing about Facebook is that you will be able to see the fans of your fans. By building an extensive network of fan, you can boost your marketing efforts in no time at all.
• Join Groups. In Facebook, there are different kinds of groups that you can join. Try joining groups that have similar interests to yours. You can even join groups for coaches, wealth building, and marketing expertise. By joining a group (or creating your own group), you'll make hundreds of contacts, and they can help you grow your business.

Social Networks

Have you started taking advantage of social networks? We strongly suggest that you join the social networks that make sense for your business, and then link your website to your social network sites. Adding links to your Facebook for Business, Flickr, LinkedIn Company Pages, Picasa, Twitter, WordPress and YouTube sites will encourage people to visit those sites too! And it will help improve the visibility (and ranking) of your website on searches.

We can help you accelerate the setup of your social networks. We've already done it for several clients! There are dozens of ways to promote your company's brand, increase sales, drive traffic to a site, and engage with customers using the hottest social networking venues today. We'll create a professional, top-level presence that can put you in the viral marketing sweet spot – from Facebook fan pages, to crafting that perfect LinkedIn resume for Search Engine Optimization.

Social Network Setup

We're such strong belivers in the leverage that social networks will provide for your business, that we're offering a special bundle of setup services to jump-start the process!

• Facebook for Business: initial setup, cover photo, pre-load photo galleries (up to 5)
• Facebook Like/Send Buttons: added to up to (5) pages of your site
• Flickr: initial setup, pre-load gallery sets (up to 5)
• LinkedIn Company Pages: initial setup
• Social Network Icons: designer icon/links on every page of your site

Introductory Price: $150

Site Maps

We recommend that you maintain good links on your website, and that you always keep your site indexed. There are many ways to index your site. One of the best ways is to use a site map – a page that lists the links on your site. This makes it easier for search engines to find (spider) your website. Links to site maps are usually found at the bottom of a web page. Learn more.

Some tips for setting up your site map:

• Link the site map to your homepage.
• Check all the links in your site map.
• Give keyword-rich titles to site map links.
• Provide a short description for the links in the site map.
• Use two or three page templates for all pages of your site, to establish an identity for your website.

Search Engine Optimization

Linking is an important factor in Search Engine Optimization. Without proper inbound and outbound links, or the establishment of a linking campaign, your great site may not be found by the search engines. You'll need to create ways which allow visitors to find you. Learn more.

Keywords

Search engines look for keywords and keyword phases in which to index your web pages. So you must prepare each page for the search engines. When you are writing copy for each page of your website, use four or five keywords that you want to emphasize for that web page, and then weave the words into the copy. However, don't blatantly use the keywords over and over again (keyword stuffing), or the search engines will penalize you for it. And, needless to say, your readers will click away, if the flow of the copy is so obviously stuffed with your keywords that it jeopardizes the quality of the copy.

Meta-Tags

The two most important meta-tags are Title and Description. The Title and the Description Tags should both contain your most relevant keywords. Although the keyword meta-tags is not used by Google, other search engines may utilize them.

Inbound Links

Inbound links are links on other sites pointing to your website, and they help to improve your search engine ranking. How do you get inbound links? Write articles and place them on article directories for ezine publishers, newsletter publishers, or bloggers to pick up. Blogging to get one-way links to your site. Again, that same article you wrote for the article directories can be put in your blog, and then submitted to a Blog Directory.

Outbound Links

An outbound link is a link on your website that points to another website. An outbound link proveds access to quality content for your readers. You redirecting them to it from your site. So, what does outbound linking offer you? By carefully linking to other sites (relevant sites), you can increase your own relevancy.